A/V Tips & Tricks 07.30.2024

Capture the Magic: How Event Highlight Videos Can Transform Your Brand

Why Event Highlight Videos Matter

Ever put your heart and soul into organizing an event, only to have it fade into a distant memory once it’s over? That’s where event highlight videos come in. Imagine capturing the best moments, the laughter, the keynotes, and the epic dance-offs, all in a short, engaging video. Not only do these videos keep the event alive, but they also serve as fantastic marketing tools. At avad3 Event Production, we get it—events take a lot of effort, and we’re here to help you make the most of them. Let’s dive into why we highly recommend creating highlight videos for your events.

 

Understanding Event Highlight Videos

 

So, what exactly is an event highlight video? Think of it as a greatest hits album for your event. These videos showcase the top moments, giving viewers a quick but impactful recap. There are two main types of event highlight videos:
  • Recap Videos: These are created after the event and give a summary of all the best parts. Perfect for sharing with attendees and those who couldn’t make it, and ideal for promoting future events.
  • Teaser Videos: Created before an event, these videos build hype by showing sneak peeks or highlights from previous events. They’re great for generating excitement and boosting attendance.

 

Take a look at our own production recap video:

Benefits of Making Event Highlight Videos

You might be wondering, “Why should I bother?” Well, here are a few reasons:
  • Extended Reach: Videos can go viral and reach people who weren’t even at your event.
  • Social Engagement: People love videos — plain and simple. They’re more engaging than text or photos, and done well, are built to hold our attention.
  • Brand Awareness: Highlight videos reinforce your brand and can help build a loyal following.
  • Marketing Tool: These videos are gold for your marketing campaigns. Video is king of content marketing and can establish your organization’s authority online.
  • Record Keeping: They provide a visual record of your event, capturing memories you can revisit and share.

 

Challenges in Making Event Highlight Videos

 

Alright, let’s get real — creating these videos isn’t always a walk in the park. Here are some common hurdles:
  • Limited Time and Resources: Events are busy, and finding time to create a video can be tough.
  • Lack of Expertise: Not everyone knows how to shoot and edit videos.
  • Creative Block: Coming up with fresh, engaging content can be challenging, especially when you’re already juggling a million things.

 

Photo by: avad3 Event Production. team member operates a broadcast camera at a large conference.

 

Solutions: Using Online Video Tools

 

Here’s the good news – there are plenty of online tools to help you create awesome highlight videos, even if you’re not a pro. From Canva to Envato and many other creative online video tools, you can certainly expect to experience:
  • Ease of Use: Many tools are designed to be user-friendly, perfect for beginners.
  • Time-Saving: Pre-made templates and automated features can help you create videos quickly.
  • Creative Support: These platforms often offer inspiration and ideas, helping you overcome creative blocks.
But let’s be honest—while these tools are great, sometimes you need a professional touch, especially when it comes to capturing quality video footage. That’s where a production company comes in to give you high quality, long-lasting video content to stand the test of time. At avad3 we have the expertise, equipment, and creativity to make your event videos shine.

 

Tips for Making Great Event Highlight Videos

 

Whether you decide to go DIY or hire a pro, here are some tips to create a standout event highlight video:
  1. Use High-Quality Footage: Good footage is the foundation. Make sure your videographer captures clear, steady shots with excellent lighting.
  2. Include Testimonials: People love hearing from other people. Include interviews or testimonials from attendees, speakers, or organizers.
  3. Add Text for Important Information: Use text overlays to highlight key info like dates, speaker names, or memorable quotes.
  4. Make the Edit Excellent: Keep viewers engaged with smooth transitions, animations, and effects. Ensure that the style of edit will speak to the audience you’re trying to reach.
  5. Feature Notable Speakers and Moments: Highlight key speakers and memorable moments to show the event’s best parts.
  6. Choose the Right Music and Write a Clear Script: Music sets the tone, so pick tracks that match the event’s vibe. A clear script helps structure your video.
  7. Balance in Shots: Mix wide shots, close-ups, and medium shots to keep things interesting.
  8. Include a Clear Call-to-Action: Guide viewers on what to do next—visit your website, sign up for the next event, or share the video.
  9. Try Different Editing Techniques: Don’t be afraid to experiment with different styles and techniques to see what works best.
Photo by: avad3 Event Production. Team member operates camera at an outdoor event.

 

The Power of Video in Today’s World

 

Let’s face it—video is king in today’s online world. Event highlight videos not only capture the spirit of your events but also act as powerful marketing tools that drive engagement and brand awareness. At avad3 Event Production, we believe in the magic of video to amplify your events, ensuring all your hard work doesn’t go unnoticed. Consider getting professional help from a production partner so that you can create event highlight videos that truly capture the essence of your events and resonate with your audience Now get going – lights, camera, action!

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