If you’re an event planner, your world revolves around logistics. Itineraries, room layouts, vendor contracts, and head counts dominate your to-do lists. And this is certainly for good reason. You’re the conductor keeping the show moving smoothly. Just don’t forget a crucial component of any successful event that may not be so obvious: creativity. avad3 event production is a national team where highly creative individuals work their magic to make an event the best it can be with seamless audio, video, and lighting.
What is Event Creativity?
This may seem like a topic for your art or marketing team, but trust us—creativity matters in events, including corporate events. If you don’t want your conference or brand launch or gala to feel like the last one (or five) your attendees have gone to, creativity should move to the top of your priority list. This does not mean you have to create an astonishing, once in a lifetime moment. Creativity just means being thoughtful and purposeful about all of the elements of your event in ways that are unique to your organization.
Why Event Creativity Matters
Regardless of the industry you’re in, the people who are attending your events have probably been to many like it. Utilizing a little creativity can help set your event apart, making it more memorable and improving engagement. This often results in an increased return on investment (ROI) and it enhances the overall experience for everyone involved from start to finish.
Photo by: avad3 Event Production 3D LED Wall video display at Walmart Marketplace Seller Summit – Las Vegas NV.
Components of Event Creativity
If it feels overwhelming to understand how to make a concerted effort to integrate creativity into the event planning process, consider the different components individually:
Innovative Event Design
Sometimes the word design triggers an assumption that you’re no longer talking about the main goals of an event. But intentional and innovative design has a place in every corner of planning. Many production companies have graphic designers and other specialists that can help produce and develop ideas. The most important outcome of design is that everything is intentional and cohesive- an achievable goal for sure.
Holistic Approach to Event Branding
A brand logo might not be noticed at the check in table. But if it’s seen again on the stage, in the printed materials, and on the tablescapes, it’s much more likely to make an impression. Even more subtle options like an on-brand color scheme or basic imaging can create a theme and set an environment.

Photo by: avad3 Event Production, stage at lighting at EAST Con – Hot Springs AR.
Intentional Theme Development
Perhaps your theme is a tagline or image, or maybe it’s just a mood. A good theme takes into consideration what your goal for the event is, and what you want attendees to take away from their experience. Do you want them to leave feeling energized? Having extensive knowledge of your new product? Committed to a new goal? Work to choose a theme that promotes your goal, and constantly look for places your theme can make an appearance or be supported by the event details.