University of Arkansas
Rogers, Arkansas
2025
When Less is More: How Simple AV Made a Big Impact
- Audio
- Video
- Ground Supported Stage Wash
- IMAG
- Staging
The Annual Arkansas Business Forecast Luncheon is a key event bringing together leaders, professionals, and students to explore critical economic insights and trends. With over 1,000 attendees seated at round tables in a large ballroom, the event’s success hinged on clear, effective communication. The organizers didn’t need an over-the-top production – they needed reliable, professional AV that kept every attendee engaged without distraction.
That’s where avad3 Event Production came in.
Challenge: Delivering Clarity with Minimal Complexity
The event organizers sought an AV solution that prioritized simplicity and professionalism. With a wide room layout and attendees spread across round tables, achieving consistent sightlines and crystal-clear audio was essential. The challenge was to make sure every attendee could see and hear the presenters—without relying on flashy visuals or elaborate lighting.
Solution: Simple, Effective AV for Maximum Impact
At avad3, we understand that not every event needs bells and whistles. Sometimes, simplicity is the most effective strategy. For the Business Forecast Luncheon, we provided a streamlined solution that prioritized clarity and coverage.
Multi-Screen Coverage with IMAG Video: We deployed four large projection screens, positioned strategically in each corner of the room, to ensure everyone had a clear view of the stage. Using IMAG (image magnification) technology, we gave every attendee a front-row experience, even from the back of the room.
Ground-Supported Stage Wash and Uplighting: We kept the lighting design minimal, using ground-supported stage wash to illuminate presenters clearly without overhead rigging. Subtle uplighting around the room added a polished, professional look without overpowering the space.
Pipe and Drape for a Clean, Professional Backdrop: To create a focused, distraction-free stage environment, we installed a simple pipe and drape backdrop. This classic design framed the presenters and ensured the room felt professional and intentional.
Clear, Consistent Audio for Every Seat: Audio clarity was paramount for an event centered on keynote presentations and discussions. Our sound system was precisely tuned to the room, ensuring every attendee could hear clearly, from the front tables to the back rows.
Results: Simple Execution, Strong Impact
The streamlined AV approach allowed the content—not the production—to take center stage. Attendees experienced clear visuals and crisp audio, and the minimalist design provided a polished, professional atmosphere. The organizers appreciated how our approach met their goals without unnecessary frills, ensuring the event stayed focused on its core mission.
Why Simplicity Matters—And Why Scalability Counts
At avad3 Event Production, we know that every event is different. Some call for high-impact designs with immersive technology; others, like the Annual Business Forecast Luncheon, are best served with simplicity. But what truly sets us apart is our ability to scale to fit the needs of any event. From high-profile conferences to intimate gatherings, we tailor our solutions to match our client’s vision, goals, and budget.
Because sometimes, the most powerful AV is the kind you don’t notice—it just works.
At avad3, we’re built to scale. Whether your event needs a bold production or a simple, polished setup, we deliver solutions that fit. Every time.
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