Consumer Impact
Bentonville, Arkansas
2025
Creating a First-Year Flagship Experience
- Event Planning
- Event Production
- Audiovisual Services
- Staging
- Registration
- Lighting
- Digital Signage
When Consumer Impact set out to host their inaugural summit, they had a vision: a one-of-a-kind gathering that would launch a new era of connection and momentum for their audience. What they needed was a partner who could help make it real — from concept to execution.
They called avad3.
A Venue That Sets the Tone
The summit was hosted at Ledger, the world’s first (and currently only) bikeable building — an iconic structure in downtown Bentonville, Arkansas. With floor-to-ceiling windows and open-air terraces, the venue brought in an abundance of natural light — offering a fresh departure from traditional black-box hotel ballrooms. The sixth floor, now a dedicated event space, was the perfect canvas for something different.
Full-Service Event Planning From the Ground Up
As the inaugural year of this summit, the client needed more than just production — they needed planning. Our event planning team began working with them months in advance to line up every detail:
- Venue contracting and permits
- Room block logistics
- Speaker prep and presenter coordination
- Attendee communications and registration workflows
- On-site check-in and custom printed badges
- Vendor coordination including catering, floral, photo, and décor
On event day, our team manned the registration desk and managed the flow of guests across multiple zones and sessions. This wasn’t a cookie-cutter event — it was multi-room, multi-stage, and multi-experience. From indoor keynotes to outdoor activations and breakouts, the planning work showed up in every detail.
Smart, Sustainable Production
From a production standpoint, we handled all AV, lighting, and staging. With over a dozen wireless microphones, multiple video systems, and pop-up breakout spaces, we helped bring the event’s high-energy programming to life.
We also supplied in-house stage furniture, which reduced the need for third-party rentals or extra freight. By loading our own furniture onto trucks already headed to the venue, we kept logistics lean and reduced the event’s overall footprint.
The result was a clean, modern look — and a more sustainable approach.
A First-Year Success — With More to Come
With hundreds of attendees and dozens of presenters and sponsors, the event was a major undertaking. But with full-service planning and production working hand-in-hand, it ran smoothly — and beautifully.
It’s events like this that remind us why we do what we do. People need to gather. And when they do, good things happen. We’re honored Consumer Impact trusted us to help bring this first-year event to life — and we’re excited to see where it goes from here.
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