by Jerrika Longueville | Dec 8, 2025 | Event Planning
At avad3, we’re all about clarity, coordination, and cost-conscious choices. And when it comes to crew communication headsets, commonly referred to in our world as “comm,” those values matter more than ever. Whether you’re producing a national conference or a one-room...
by Jerrika Longueville | Nov 12, 2025 | A/V Tips & Tricks, Event Planning, Lighting
In stage lighting, it’s easy to get excited about the dramatic, the dynamic — moving lights, color-changing fixtures, vivid LED screens. But there’s a subtle, often-overlooked decision that quietly shapes the entire visual experience of your event: the house lighting....
by Jerrika Longueville | Oct 16, 2025 | Event Planning, Live Event Production
In the world of corporate events, the line between event production and event planning has traditionally been clearly drawn. You had your event planner—handling logistics, schedules, vendors, and the big picture. Then you had your production company—handling gear,...
by Jerrika Longueville | Oct 9, 2025 | A/V Tips & Tricks, Event Planning, Featured
Our highest-performing blog post of all time is our List of Best Walk-Out Songs. But let’s be honest—great music alone doesn’t carry the moment. When someone is walking to stage, whether it’s a CEO or keynote speaker, it’s the full production that makes it hit. This...
by Jerrika Longueville | Aug 19, 2025 | Backline, Budgeting, Event Planning, Featured, Live Event Production
I write these Insight articles for one reason: education. As the owner of a production company, I believe that if you’re an event planner—especially in a small market—you deserve access to the same knowledge and resources as planners working in the big cities. My hope...
by Cameron Magee | Aug 13, 2025 | Event Planning
Isn’t it interesting that “execution” can mean both the careful carrying out of a plan and something far more dramatic? Fortunately, executing an event doesn’t need to involve drama—just experience, preparation, and the right team. Events are complex by nature,...
