by Jerrika Longueville | Apr 8, 2026 | Event Planning
There is a moment in every event lifecycle where everything is still negotiable. Before ink hits paper. Before dates are locked. Before expectations calcify into contract language. And in our experience, one of the most expensive oversights an event planner can make...
by Jerrika Longueville | Jan 19, 2026 | Event Planning
When you’re planning an event, it’s easy to feel overwhelmed by the gear, the jargon, and the army of people walking around in black polos wearing headsets. Who are they all? What do they do? How many do you really need? At avad3, one of our goals is to...
by Jerrika Longueville | Dec 8, 2025 | Event Planning
At avad3, we’re all about clarity, coordination, and cost-conscious choices. And when it comes to crew communication headsets, commonly referred to in our world as “comm,” those values matter more than ever. Whether you’re producing a national conference or a one-room...
by Jerrika Longueville | Nov 12, 2025 | A/V Tips & Tricks, Event Planning, Lighting
In stage lighting, it’s easy to get excited about the dramatic, the dynamic — moving lights, color-changing fixtures, vivid LED screens. But there’s a subtle, often-overlooked decision that quietly shapes the entire visual experience of your event: the house lighting....
by Jerrika Longueville | Oct 16, 2025 | Event Planning, Live Event Production
In the world of corporate events, the line between event production and event planning has traditionally been clearly drawn. You had your event planner—handling logistics, schedules, vendors, and the big picture. Then you had your production company—handling gear,...
