by Jerrika Longueville | Aug 27, 2026 | Backline, Budgeting, Featured, Lighting, Live Event Production, Live Music, Venues & Travel
The conference centered around worship, teaching, and high energy competition moments throughout the weekend. Lyrics needed to be easy to read from anywhere in the arena. Testimony videos deserved the full attention of the audience. Live IMAG had to feel huge to set...
by Jerrika Longueville | Jul 6, 2026 | Backline, Lighting, Live Event Production, Live Music, Venues & Travel
Reviewing the Rider The first thing our team did was review the artist rider. We cover this in our Production Glossary but in short, a band’s rider is what specifies what the band carries with them, and what they’re counting on being provided when they arrive. The...
by Jerrika Longueville | May 12, 2026 | Lighting, Live Event Production
A Right-Sized Approach to Production One of the defining aspects of this event was clarity around what was needed, and what wasn’t. As with most events in hotel environments, the in-house team supported power, internet, and rigging. Beyond that, everything you see in...
by Jerrika Longueville | Apr 13, 2026 | Event Planning, Featured, Lighting, Live Event Production
Designing for Impact — and Speed The concept centered the stage in a dynamic diamond layout, with dual LED walls and strong branding anchoring the room. It felt intentional, immersive, and unified for the large morning session. Then at lunch, the transformation began....
by Jerrika Longueville | Mar 9, 2026 | Featured, Lighting, Live Event Production, Live Music
Outgrowing In-House, Not Ready for Overkill When an event is massive and fully established, production companies line up to bid on it. Big budgets attract big agencies. But for events in this middle chapter, scaling production appropriately is much harder. This client...
