by Jerrika Longueville | Apr 13, 2026 | Event Planning, Featured, Lighting, Live Event Production
Designing for Impact — and Speed The concept centered the stage in a dynamic diamond layout, with dual LED walls and strong branding anchoring the room. It felt intentional, immersive, and unified for the large morning session. Then at lunch, the transformation began....
by Jerrika Longueville | Mar 9, 2026 | Featured, Lighting, Live Event Production, Live Music
Outgrowing In-House, Not Ready for Overkill When an event is massive and fully established, production companies line up to bid on it. Big budgets attract big agencies. But for events in this middle chapter, scaling production appropriately is much harder. This client...
by Jerrika Longueville | Feb 12, 2026 | Featured, Lighting, Live Event Production, Live Music
A Red-Carpet Welcome Guests were greeted with a visual journey the moment they arrived. We contracted multiple creative vendors to create an immersive experience featuring towering giant orbs and a dynamic entry tunnel constructed from modular exhibit pieces. We...
by Jerrika Longueville | Feb 2, 2026 | Budgeting, Featured, Live Event Production
Big Stakes in a Familiar Space The Fayetteville Town Center has hosted its fair share of local events: chamber luncheons, nonprofit galas, and community banquets. But this one was different. TDAC’s annual conference is the moment of the year for this community of...
by Jerrika Longueville | Dec 15, 2025 | Breakouts, Lighting, Live Event Production
